How did adidas, a global sportswear company, empower cross-functional teams to work more "consumer obsessed"?
adidas develops athletic footwear, apparel and digital products for consumers worldwide. Headquartered in Germany, the company has a physical presence in over 160 countries, employs more than 55,000 people, with revenue exceeding $18 billion.
Facing sales declines, adidas needed to rethink its path to innovation and focus on the needs of consumers. To transform the business, adidas' CEO challenged the company to become "consumer-obsessed" and become a bigger part of consumer's lives. Learn how teams at adidas used Batterii to become closer to their consumers across the globe.
Now, the story at adidas is different. After a quarterly sales increase of 22%, the company is positioned to continue its path as a sporting apparel and product leader.