Creativity is no longer a unicorn of the imagination. Creativity is a science. It's a discipline practiced by successful leaders. Understanding the role of creativity in innovation helps you gain executive buy-in for the business value of creativity. 

The Business Value of Creativity


In this ebook, you'll learn:

  • The creativity challenge

  • Creativity ROI

  • Barriers to enterprise creativity

  • The definition of creativity

  • The truth about common myths

  • How to increase creative thinking

  • How companies like Nike, Google, Intuit, and 3M are fostering a culture of creativity

  • How to support always-on innovation




Download The Business Value of Creativity to learn more.