Learn How to Use Design Thinking for Meaningful Insights & Innovation

The Innovation Field Guide

This guide will show you how to plan and execute user-driven research. These are human-centered design processes employed by enterprises to increase capacity for repeatable innovation.

You will learn:

  • An overview of the design thinking process
  • Several different approaches for conducting consumer-focused research
  • How to organize collected research for collaboration
  • How to move your team from insights to innovations

Want to learn more? Download the Field Guide to see the ways enterprises can use design thinking to gather research in the field, develop deep insights about the customer, and generate ideas for new products, services, and brand campaigns. This is a resource you can refer to time and time again as you work to fill your innovation pipeline.